Vehicle & Car Launches
Launch your next vehicle at Pullman Sydney Penrith and Western Sydney Convention Centre, a flexible destination for car launches, automotive events and vehicle showcases in Western Sydney. Combining expansive event spaces, outdoor activation areas, five-star accommodation and professional event support, the precinct provides the flexibility to create an automotive event around your brand and vehicle.
From new model reveals and media launches to dealer events, vehicle displays, training programs and drive experiences, indoor and outdoor spaces can be tailored to create an engaging launch experience for guests, media, dealers and automotive teams.
Flexible Spaces for Vehicle Launches
Create an automotive launch that goes beyond the traditional event space. Western Sydney Convention Centre offers flexible, pillar-free spaces suited to vehicle reveals, presentations, brand activations, product displays and guest experiences.
Flexible layouts and professional event support allow each space to be configured around your launch format, whether you are unveiling a single vehicle or hosting a larger automotive event.
Vehicle Displays & Outdoor Demonstrations
Extend your event outdoors with adjacent activation and demonstration spaces suited to vehicle displays, automotive showcases and large-scale equipment. The combination of indoor presentation spaces and outdoor areas allows organisers to incorporate vehicle reveals, demonstrations and interactive experiences into one connected event.
For automotive brands looking to showcase vehicles beyond a static display, the precinct’s Western Sydney location also provides a convenient base for incorporating planned drive experiences and test-drive programs into the event itinerary.
Automotive Training & Dealer Events
Bring sales teams, dealer networks and automotive professionals together for vehicle training, product education and national or regional dealer events. Combine presentations and workshops with vehicle displays and practical product demonstrations to create an immersive learning experience.
Multiple event configurations allow programs to move seamlessly between classroom-style sessions, presentations, networking and hands-on vehicle experiences.
Group Accommodation for Multi-Day Launches
Keep your automotive event connected with five-star accommodation at Pullman Sydney Penrith, directly adjoining Western Sydney Convention Centre. Accommodation, event spaces and dining can form part of one integrated experience, making the precinct particularly suited to multi-day vehicle launches, dealer training programs and events with interstate or travelling attendees.
Group accommodation can be coordinated alongside your event, simplifying logistics for organisers, production teams and guests.
Dining, Networking & Hospitality
Complete your vehicle launch with catering and hospitality tailored around the event program. From arrival refreshments and working lunches to cocktail functions, media dinners and dealer networking events, food and beverage experiences can be incorporated throughout the launch.
Continue the experience at Marcel Bar & Bistro, located within Pullman Sydney Penrith and ideal for client entertaining, team dinners and post-event drinks.
A Vehicle Launch Venue in Western Sydney
Located in Penrith, Pullman Sydney Penrith and Western Sydney Convention Centre bring together flexible automotive event spaces, outdoor activation areas, five-star accommodation, dining and event expertise in one destination. From an intimate new model reveal to a multi-day automotive launch, create a vehicle event designed to make an impact.
